The right email marketing tools will change your email marketing game for the better. However, amongst the countless tools and software available in the market, finding the perfect partner for your business needs is pretty challenging.

If you’re looking for the best email marketing software in the market, this guide is all you need. We’ve analyzed several tools’ user experience, analytical features, template options, and adaptability in order to craft an all-inclusive list of the top 10 email marketing services.

The Best Email Marketing Software – Top 10

Here are the 10 best email marketing software:

• Mailchimp: Best email marketing software for 2022
• Moosend: Best email marketing software for small business
• RapidMail: Best email marketing software for user experience
• MailerLite: Best for superior A/B testing
• Hubspot: Best marketing email software for comprehensive marketing solutions
• Drip: Best email marketing automation software
• Sendinblue: Best bulk email marketing software
• Sender: Best text and email marketing software
• SendPulse: Best for AI-powered email marketing management
• ActiveCampaign: Best business email marketing software for migration

 If you’re ready to scale your outreach campaigns, you’ll need the assistance of a cold email tool. Cold email software allows you to enroll prospects in campaigns automatically, create custom emails at scale, expedite follow-ups, and improve deliverability.

Even though most tools perform fundamentally similar tasks, different options will best suit diverse needs. And that’s precisely why we’ve rounded up our top picks and decided to share some of the best cold email software in the industry with you today.

The closing of a business email is almost as important as the email itself. This is because of its strong influence on the response of the email recipient While your email subject and introduction create the first impression on your recipient, closing and sign-off dictate the kind of response you get. You definitely don’t want your business email closing to water down the contents of your email.

With billions of emails sent every day, the real battle is to make your own stand out and get read by the recipients. Blogs and websites fight for a place in people’s inboxes hoping to persuade as many users as possible into opening the emails and cooperating in the idea written in them.

However, that can often be an impossible mission as people open only what’s necessary in their busy everyday lives. They tend to check out emails from familiar senders and with subject lines that are connected to their work or school or friends and family. In fact, 55% admit that they don’t open and read messages regularly, which is truly an alarming wake-up call for you.

But, what if I tell you that that may no longer be a problem as there are ways to break the ice and present yourself in the best light to your recipients? To show them that your emails are worthy to be clicked and read. I know I got you on the edge of your seat so follow me!

We have a love-hate relationship with email. We love instantaneously sharing information with people and being able to send all sorts of documents easily without cost. But, we also get spammed or deluged with irrelevant “reply all” responses.

We have the same love-hate relationship with using email to negotiate deals. Sometimes we love how efficient email is. But, studies show, we lose more than 50% of our deals when we negotiate exclusively using email. Can you afford to lose your deal through email? Email negotiations are here to stay. We cannot go back in time, but we can improve our skills by applying five tips immediately.

1. Email Has Limited Value to the Negotiator. Recognize that email messages are easily misunderstood and can create a cascading effect of communication problems with your counterpart. More than 90% of human communication is non-verbal—meaning tone of voice and facial expressions. All of that non-verbal communication is missing in an email exchange. Therefore, use the phone or face-to-face meetings in addition to email to make sure that you close the deal.

A manufacturer realized that their customer service representatives were using email almost exclusively when negotiating with customers. Some employees were successful in negotiating a resolution, others were not. As I read several employees’ email strings, I realized that the successful customer service representatives were also picking up the phone and walking around the plant to talk to people one-on-one. The key to their success was knowing when they had to use the phone or a start a face-to-face conversation.

 You just received a hot lead email address from marketing. It’s time for you to send a compelling sales email. But how do you effectively start a conversation that will eventually help you close the deal? After all, the average recipient deletes 48 percent of the daily emails they receive. Your emails need to stand out and encourage the recipient to interact.

Create a sales email that captures the reader’s attention and has a good chance of leading to a sale with the following examples and tips.

A client asks:

“We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. Is this something you’d recommend?”

The most common business case for using a separate email domain is that doing so can help protect a company’s main Web domain (companyname.com) from spam complaints, and thus minimize the chance of that same domain being blacklisted. However, there are pros and cons to the approach, and it’s not a slam-dunk decision. (If it were, everyone would do it.)

Let’s look at the arguments for and against separate domains:

* Many email service providers use domain reputation as the basis for sender reputation, which in turn impacts whether your emails get delivered or under which folders they get categorized (in an email client like Gmail.) If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability.

* Protecting your domain’s reputation can be particularly critical if your company sends emails to large consumer files or purchased lists. If that’s the case, however, it might be easier to simply adopt a more permission-based approach to email vs. going to the trouble of setting up a new domain.

 Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent.

You can see why email is such a crucial part of an effective product launch strategy.

Email is profitable because it allows you to talk directly to your audience. You don’t have to rely on ever-changing algorithms and hope your message reaches the intended segment. Email gives you a direct, unobstructed means of communication, thus a bigger return.

In this article, we’ll cover what’s needed to grab attention in a stacked inbox. Then, we’ll break down 10 successful product announcement emails, looking at why they work and what you can learn from them.

Winning the fight for inbox attention

Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. It should:

1. Get the word out to as many people in your target audience as possible
2. Educate customers on features, benefits, and availability
3. Convince customers to take action

To achieve any of these things, you need to get your email seen. This means winning the battle for inbox attention. With around 320 billion emails sent and received every day, this is no easy feat.

That sheer volume means a product launch email can’t be a one-and-done effort. A single correspondence is too likely to get lost in the shuffle.

To reach, engage and convince your target audience, your best bet is to approach launches as an email campaign. Craft a series of emails that grab attention whether the recipient is an excited fan or only vaguely familiar with your brand.

 Email marketing has been around for a long time. In fact, the first email marketing campaign went out in the seventies—years before Mark Zuckerberg was even born!

And, a lot’s changed in the last forty years.

A lot of conventional marketing channels like direct mail, billboards and radio spots aren’t even on the radar for most businesses. We live in a rapidly changing, digital world and—like many older forms of marketing—email marketing seems to fallen out of favor.

In fact, less than half of businesses use email marketing automation tools, which means that less than half of businesses are meaningfully committed to email marketing. It just isn’t that popular these days.

But is that the right move? Should companies be more focused on email marketing? More specifically, should your business be more focused on email marketing? What does the data actually say?

In this article, we’re going to look at the facts about email marketing try and answer all of those questions. I can’t tell you for sure whether or not your business should invest in email marketing, but by the end of this post, you should be well equipped to answer that question yourself.

Why Email Marketing Should Work

On the surface, there are a lot of reasons why email marketing should work. As a marketing channel, it just makes sense.

People love to throw around the stat that Facebook has 1.56 billion daily active users, but that stat pales in comparison to email’s 4.073 billion users. And, since 99% of users check their email once or more a day, that means emails active daily user count is upwards of 2.5x higher than Facebook’s.

With 26% of the people on Earth are 14 or under, roughly 2/3rds of Earth’s potential email user base is actively checking their email every single day.

Your target market might use Facebook. They might use Google. They might use Baidu. They might use WhatsApp or Instagram or Pinterest or SnapChat or TikTok or whatever hot new app comes next…but no matter who they are or where they live, they’re checking their email every day.

Even though email is an offshoot of letter writing that came with the digital age, many people have not been able to master letter writing let alone emailing. This isn’t a problem anyway because the difference between an email and a letter is just like the difference between the automatic gear of a car and the manual gear. You need not learn how to drive a car using manual gear system before driving a car with automatic gear system. However, understanding the manual gear system enables you easily grasp the workings of the automatic gear.

So also, understanding letter writing makes professional emailing very easy. Therefore, in examining how to write acknowledgement email replies, we may take cues from the principles of letter writing.

Like you probably know, the major distinctions between letters and emails are:

1. Emails don’t need addresses above the email body. You can read tips and examples on writing and responding to professional emails here.

2. Emails require more elaborate sign-offs unlike letters. You can read more about email closings here.

3. Emails are shorter and simpler than letters. You can read tips for writing effective professional emails here.