atOptions = { 'key' : '5217aa3a90cdc9d38834e07633ffc550', 'format' : 'iframe', 'height' : 90, 'width' : 728, 'params' : {} }; document.write(''); The right email marketing tools will change your email marketing game for the better. However, amongst the countless tools and software available in the market, finding the perfect partner for your business needs is pretty challenging.If you’re looking...

 If you’re ready to scale your outreach campaigns, you’ll need the assistance of a cold email tool. Cold email software allows you to enroll prospects in campaigns automatically, create custom emails at scale, expedite follow-ups, and improve deliverability.Even though most tools perform fundamentally similar tasks, different options will best suit diverse needs. And that’s precisely why we’ve rounded...

The closing of a business email is almost as important as the email itself. This is because of its strong influence on the response of the email recipient While your email subject and introduction create the first impression on your recipient, closing and sign-off dictate the kind of response you get. You definitely don’t want your business email...

atOptions = { 'key' : '5217aa3a90cdc9d38834e07633ffc550', 'format' : 'iframe', 'height' : 90, 'width' : 728, 'params' : {} }; document.write(''); With billions of emails sent every day, the real battle is to make your own stand out and get read by the recipients. Blogs and websites fight for a place in people’s inboxes hoping to persuade as many...

atOptions = { 'key' : '5217aa3a90cdc9d38834e07633ffc550', 'format' : 'iframe', 'height' : 90, 'width' : 728, 'params' : {} }; document.write(''); We have a love-hate relationship with email. We love instantaneously sharing information with people and being able to send all sorts of documents easily without cost. But, we also get spammed or deluged with irrelevant “reply all” responses.We have...

 You just received a hot lead email address from marketing. It’s time for you to send a compelling sales email. But how do you effectively start a conversation that will eventually help you close the deal? After all, the average recipient deletes 48 percent of the daily emails they receive. Your emails need to stand out and encourage the recipient...

atOptions = { 'key' : '5217aa3a90cdc9d38834e07633ffc550', 'format' : 'iframe', 'height' : 90, 'width' : 728, 'params' : {} }; document.write(''); A client asks:“We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. Is this something you’d recommend?”The most common business case for using a separate email domain...

 Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent.You can see why email is such a crucial part of an effective product launch strategy.Email is profitable because it allows you to talk directly to your audience. You...

 Email marketing has been around for a long time. In fact, the first email marketing campaign went out in the seventies—years before Mark Zuckerberg was even born!And, a lot’s changed in the last forty years.A lot of conventional marketing channels like direct mail, billboards and radio spots aren’t even on the radar for most businesses. We live in a...

atOptions = { 'key' : '5217aa3a90cdc9d38834e07633ffc550', 'format' : 'iframe', 'height' : 90, 'width' : 728, 'params' : {} }; document.write(''); Even though email is an offshoot of letter writing that came with the digital age, many people have not been able to master letter writing let alone emailing. This isn’t a problem anyway because the difference between an...